Effective Date: June 2026

At AMC Essentials, we value your privacy and are committed to protecting your personal information. This policy explains what data we collect, how we use it, and your rights.

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1. Information We Collect
We collect and store the following information when you interact with our website:

• Your name, email address, shipping/billing address
• Purchase history and order details
• Website usage data (via cookies and analytics tools)
• Payment method details (processed securely through third-party gateways)
• Support chat messages and conversation history (when you use our on-site chat)

2. How We Use Your Information
We use your information to:

• Process and fulfill orders
• Improve our website, products, and customer experience
• Communicate about orders, promotions, and updates
• Maintain security and prevent fraud
• Improve advertising performance and measurement using analytics tools such as Meta Pixel and Conversions API

We do not sell, rent, or share your information with third parties for marketing purposes. Your data is only used internally or with trusted providers (like payment processors or shipping carriers) necessary to complete your order.

3. Data Security
All transactions on our site are SSL encrypted to ensure your information remains private. Personal details and payment information are handled securely and are never stored in plain text.

We follow industry best practices to protect your data but cannot guarantee 100% security due to the nature of the internet.

4. Cookies, Analytics & Advertising Technologies
We use cookies, analytics tools, and advertising technologies (including the Meta Pixel and server-side Conversions API) to understand how visitors use our website, measure performance, personalize content, and improve our marketing.

These tools may collect information such as pages viewed, actions taken (such as viewing or purchasing products), browser type, device information, IP address, and identifiers you voluntarily provide (such as email or phone number during checkout).

You may restrict tracking using browser settings, ad-blocking tools, or Meta’s privacy settings: https://www.facebook.com/privacy/center

4A. Meta Pixel, Conversions API & Advertising
We use Meta (Facebook) technologies—including the Meta Pixel and server-side Conversions API—to measure the effectiveness of our marketing and understand how visitors use our website.

When browser-based tracking is blocked, we may send anonymized server-side events that do not include personally identifiable information and use randomized identifiers solely for event measurement and attribution.

We do not sell personal information to Meta. Any data shared is used for analytics, performance measurement, and advertising based on your interactions with our website.

You can manage how Meta uses your information for personalized advertising by adjusting your settings in your Meta account or visiting: https://www.facebook.com/privacy/center

5. Customer Support Chat
When you use our on-site support chat, we collect the messages you send and information linked to your account (such as your name, email, and order history) so we can assist you. Conversations are handled by an automated AI assistant — which uses a trusted third-party AI provider to generate responses — and may be reviewed and answered by our support staff. We store these conversations to provide support, keep a record of your requests, and improve our service. We retain chat conversations for 6 months and never sell them. This chat is intended for product and order assistance and is not medical advice. To ask about your chat data or request its deletion, contact us at cs@amc-essentials.com.

6. Your Rights
Depending on your location, you may have rights under privacy laws such as the GDPR or CCPA, including:

• Accessing your personal data
• Requesting correction or deletion
• Withdrawing consent for marketing

To exercise your rights, contact us at cs@amc-essentials.com.

7. Third-Party Services
We use third-party services for secure payment processing. These services may collect and process your data according to their own privacy policies.

8. Policy Changes
We may update this policy from time to time. Any changes will be posted on this page with the updated effective date.

9. Contact Us
If you have questions or concerns about this Privacy Policy, contact us at:

📧 Email: cs@amc-essentials.com

🌐 Website: https://amc-essentials.com